Webster’s New World Dictionary defines “to communicate” as: “to give and receive information.”
The message which had to be the focus of the billboard, here, was to impart the phone number to those people likely to be interested in the plastic surgery.
Yet, while the billboard is cutesy, a person has to ask, is the graphic overpowering the message? How many people’s eyes go back to the upper right hand corner of the billboard after their eyes lock onto the graphic?
In my opinion, the creative department of the high priced ad agency, that did this billboard, got ahead of themselves and lost the communication they were after.
[Next week’s blog will be out on Thurday, September 20.]