Beyond the 30-Second Commercial

Broadcasters normally require that commercials be shown in 30-second blocks. However, shorter commercials can be combined by M.S.G., allowing advertisers on a limited budget to get the word out. Below are examples of 10-second, 15-second, and 20-second commercials

Longer commercial messages can also be broadcast, as long as the length is a multiple of 30 seconds. An example of a 2-minute commercial is below.